While catching the attention of your crush can be achieved with a simple “bend and snap” move (hello, Legally Blonde fans), sparking the interest of potential clients isn’t always that easy. However, a well designed law firm website can help you do just that.
After all, your website is practically your CV. It’s likely to be the first impression your customers will get of you, so paying attention to each and every detail is a must. Establish yourself as a professional by creating a striking website design. It will help mark your firm as experts in the field, reflecting credibility and trustworthiness. To set yourself apart from your competitors, utilize this digital space to reflect your firm’s unique approach and values.
If you’re in the process of creating a website for your company, you can get a headstart by tailoring one of these designer-made law firm website templates to your needs. Alternatively, browse through some of the best law firm website designs, created with Wix:
01. Shumway Van
This firm has gone for an organized grid layout for their site, plus a full screen video background that helps build anticipation and catch our attention. The sharp photos of the attorneys, added using the Wix Pro Gallery, form the perfect balance between professional and friendly. Notice the use of a serif font with a sans serif one, making for a trendy font pairing that shows us that Shumway Van certainly know what they’re doing.
With her areas of expertise written on the top fold, it’s instantly clear what Jennifer Jameson’s practice is all about. As you scroll down this one-page website, you can read additional information on her experience and values. She’s also included a downloadable link of her CV, adding a professional edge to her site’s overall clean, aesthetic design.
The soft website color scheme, made up of light and neutral tones, combined with a minimalistic design, serve to evoke a sense of calm and professionalism. The lawyer’s area of specialization is clearly stated at the top of the page, placed on a strip that stays put while you scroll down. There’s also an online form, encouraging clients to get in touch right away.
04. Dave Lackey
The large text and courthouse photo at the top of the page set the right tone, ensuring that there can be no confusion over what kind of site this is. The additional images below also serve that purpose, conveying a reliable work environment. Within each of the paragraphs, a sense of clarity and hierarchy is created, with the header being in a larger and different font than the body text, as well as being all caps.
The aim of this website is clear from the get-go, with bold white text that stands out against the background image. With a logo at the top of the page, and a favicon to match (the small icon in the web browser), it’s clear the company has paid attention to each detail. The website menu is also well thought-out, as it stays in view at the top of the page, wherever you are on the site.
Immediately upon entering this law firm’s website, you’re greeted with practical information on their areas of practice, as well as a contact form. With a clickable phone number placed right at the top of the site, plus dotted throughout it, the site is especially user-friendly. Being easily contactable is likely to result in more clients reaching out to you, especially when you’ve also added icons linking to your social media accounts, as this firm has done here.
Upon entering this law firm’s website, you’re struck with a color palette of gold and beige hues. Together with their use of high quality images in a slideshow gallery, this creates an elegant, upmarket look. Each section of their site includes a subtly designed CTA (call-to-action) button inviting you to find out more.
08. MTK Law Group
The powerful mission statement at the top of the homepage presents this law firm as having clear and ambitious goals. Paired with a motivating background photo of sleek skyscrapers and a view of the sky, this message is exacerbated. They’ve also dedicated a section of their website to describing their vision, demonstrating that they take their profession seriously.
09. Guardian Law
This minimalistic design includes plenty of white space, putting the emphasis on the information and details that really matter. The website navigation here is simple, with clear labels on the menu and easy navigation between pages. They’ve also added Wix Chat, enabling visitors to contact the firm immediately via a quick message.
Other than the clean design, this law firm website includes a few additional nice touches. There’s a CTA right on the top fold, made using a white button that stands out against the background image. They’ve also set up Google Maps on their site with a widget that enables clients to instantly see where the company operates.
11. Roemer & Harnik
This example includes many of the important elements that a good law firm website needs: a bio on each attorney, details on the firm’s practice areas, an informative free blog and a custom logo design that stays put on all of the website’s different pages. In addition, color psychology shows us that the use of blue creates a feeling of trustworthiness and professionalism - two values that a law company certainly wants to exude.
This firm has gone for a unique look, switching it up with a black background and white text, paired with black and white photography. The chic monochrome design certainly helps them stand out from the crowd, as does the slideshow gallery giving us a peek into the firm and court. They’ve included all the relevant info, from details on the barristers, to practice areas and more - arranged in an easy-to-navigate website.
At first glance, it’s the traditional color scheme that stands out on Robert C. Matthews’ website. The various shades of brown, yellow and dark green evoke a comforting sense of warmth that is strengthened by the classic imagery of an old book and a judge’s gavel. All the text is concise and on-point, helping form a clutter-free aesthetic.
With a visually appealing layout and expert use of parallax scrolling, this law firm’s website is an excellent example of a simple, yet eye-catching design. They’ve also made their clients’ lives easier by offering the option of scheduling an appointment online, using the Wix Bookings system.
15. Parvin Law
Rhetorical questions can be great for engaging your audience. This law firm has implemented this technique on their homepage, with an attention-grabbing header, written in big bold text. The ‘About Us’ page has also been crafted with great care, including a photo of the attorney and written content that’s split up into sections, making it more digestible.
16. Merisa K. Bowers
When looking for an attorney, what can be more comforting than seeing that the one you’re pursuing has received positive feedback in the past? Merisa K. Bowers has strategically placed her ratings and badges linking to reviews about her, on the top fold of her website. In addition, all her site’s content is on the same page, making for a comfortable and simple browsing
17. Nicole Black
This image-based website boasts attractive full screen images and an appealing, spacious layout. Acting somewhat like a resume website, it features Nicole Black’s various fields of practice, from lawyer to journalist, speaker and author. She’s also made sure to add a social bar, linking to her personal accounts, so that visitors can easily reach out and get to know her better.
18. Roller Law
‘Organized’ is definitely a word that comes to mind upon seeing this site. Each of the firm’s practice areas are clearly explained on the homepage, along with an image to illustrate the idea and a ‘Learn More’ button to help guide visitors to the relevant page for them. The defined color scheme of white, plus two shades of blue, remains cohesive throughout every page. There’s also a blog, helping demonstrate their level of expertise.
The bold statement at the top of the page serves to introduce site visitors to the company and its practice. Further down, you’ll find a list of previous notable clients, helping prove the quality of their service. All the while, the menu bar stays put, so that you can easily transfer from page to page.
The image on the top fold of this website sets the tone for this firm’s legal practice. The large text grabs our attention and is written in a concise and to-the-point manner, clarifying what the company is all about. They’ve added a delicate illustration of a feather, subtly supporting the idea of a soft landing.
Tips on achieving the best law firm website design
Now that you’re full of inspiration, you can decide whether you’d like to create a website yourself using one of Wix’s law firm website templates, or reach out to a website designer to help you along the way. Either way, there are some crucial points you should take into account. Here goes:
01. List your areas of expertise
As soon as your site visitors enter your site, they’ll want to understand the who, what and where of your firm. The likelihood is that they’ve landed on your page for a specific purpose, so you should help them instantly understand what your practice areas are, within the general field of law. If it takes them too long to find this section, you could risk losing potential clients due to frustration or confusion.
02. Describe your firm’s vision
It’s much easier to trust someone once you’ve gotten to know them, isn’t it? The same goes for your law firm website. Put together a few words to form a powerful statement describing your vision, or your general outlook. This will help potential clients get to know you and better understand your mindset. In turn, this can help build affection and trust.
03. Introduce each of the firm’s attorneys
Similarly to the point above, help your audience get to know the various lawyers working at the firm with a photo and a short bio. This way, they can start forming a bond with them right from the get-go, and also pinpoint which one will be best suited to their needs.
04. Show off your achievements
Won any awards? Received positive feedback? Shout it from the rooftops! Your website is your chance to transform your site visitors into loyal customers, so be loud and proud about your achievements, as well as any publications you’re responsible for. This will help build credibility and eventually persuade clients that you can help them win their cases.
05. Be easily contactable
At the end of the day, an overriding goal of your website is to convince your site visitors to get in touch with you. To increase your chances of that happening, make sure to list your email, address and phone number in an obvious place on your website, such as in the menu bar at the top of the page, or in the page’s footer (or both).
06. Add a live chat widget
These days, we’re so used to textual communication (via text messages, Messenger and the likes) that you should consider implementing it on your law firm website, too. For some people, writing a message is a lot more comfortable than making a phone call. By adding a chat option to your site, visitors will be more inclined to reach out, especially if there’s a chance of receiving an instant response.
07. Integrate CTAs (call-to-actions)
Call-to-actions are short phrases, usually in the form of buttons or clickable text, that prompt your audience to click and take action. Add multiple CTAs throughout your law firm website to encourage visitors to get in touch, ‘Read More’, ‘Get a Quote’ and so on. Check out a few more call-to-action examples in the websites featured above.
08. Apply the basic principles of web design
Like any website, the design of your law firm website has to be up to scratch. Not only should it be aesthetic, it should also reflect your firm’s brand identity and help direct customers to the information that is relevant to them.
To do so, choose a website color scheme and font combination that will evoke the essence of your brand and give you a professional look. You can also create your own logo and place it at the top of your site, linking it to the homepage to ensure intuitive navigation. For more tips on perfecting your design, read up about the basic principles of design applied to websites.
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