There are many ways to make your website stand out online. Among them is your site's color scheme, which also happens to be one of the first things people notice when visiting your site. You could have the most incredible product and your text could be the perfect balance between comical and professional, but if your color palette is unappealing, the chances of a visitor clicking away are high. That is why color is a crucial aspect to get right when creating a website.
When planning your hues, consider each one’s role on your website. It’s generally advised to separate your color choices into primary (or “dominant”), secondary and accent. Your primary color is the one that takes up the most space on your site and it’s likely to be the color that your visitors will associate your brand with. Your secondary color(s) take up a little less space, and your accent color is used sparingly. The aim of your accent color(s) is to draw customers’ eyes to important details that you want to highlight, such as call-to-actions or your brand name. Just as you’d spend time choosing the perfect color palette for your business, do the same for your website. Colors can evoke certain moods or bring up associations based on our environments or past experiences. For example, color psychology shows us that blue is often linked to feelings of trust and loyalty, whereas purple can depict luxury or imagination. When picking your website’s hues, consider what tone you want to convey and which color themes will best reflect your brand.
While you can always get the help of a color palette generator, we also recommend browsing other sites for inspiration. These 50 Wix websites’ color schemes all make a powerful visual impact:
01. Bold and daring
The Robin Collective, a creative mix of artists and designers, provide you with an explosion of color upon entering their website. The bright yellow background evokes joy, sunshine and positivity, while the additional shades of blue, pink and orange add a playful vibe. If you go for such highly saturated colors, make sure to add some neutral tones like white and gray, to balance out the overall effect.
02. Chic and elegant
Bed linen brand, Undercover, have created a strong brand identity by using a consistent color scheme throughout their site. A rich navy blue, combined with light shades of cream and gray, form a luxurious sensation and make up the base of their color palette. This is merged with plant imagery that adds warmth and life to their aesthetics.
03. Autumn breeze
Children’s accessories label, Sticky Lemon, are masters of color. Each photo presented on their website has been expertly crafted, in terms of composition and color. Their color choices are slightly retro, with oranges and browns that remind us of our grandparents’ crockery set. Their menu is made up of two complementary colors - blue and orange, which helps us differentiate between the separate menu items.
04. Clean and minimal
This monochrome color palette by artist Sasha Pivovarova gives her website a clean look. By pairing black with very pale shades of gray, as opposed to pure white, the contrast is slightly softened while still appearing elegant. These tones can be matched with pretty much any color to add some life into your website design.
05. Candy delight
Baby pink and other pastel shades make up Vanessa McKeown’s website. She manages to maintain consistency and order within a broad color scheme by using large, solid blocks of color. The textured polka-dot background adds a nice contrast to the solid surfaces, while staying aligned with her style.
06. Dreamy skies
Graphic designer Run Wild has paid meticulous attention to color, with an emotive background video made up of dreamy, smoky shades. The vivid turquoise call-to-action button stands out strongly against the video, inviting visitors to click. As you scroll down the site, you’ll notice a pale gradient backdrop that creates fascinating visuals, while not being too noticeable and distracting.
07. Delicate and accurate
Designer and illustrator Ivy Chen has formed an unusual combination of red and very pale pink. She’s included the perfect dosage of each hue, by using the light color as the main one, and the red as an accent color used for thin lines and small type. If this was the other way around, the chances are that the bright red would be overbearing, making the pink barely noticeable.
08. Natural and delicate
Illustrator Christine My Linh, the creator of Blush & May, uses soft shades and plenty of white space on her website’s homepage. She has minimized her use of color, going for light pink and beige tones, along with a few natural shades of brown and green. These color choices inspire an uplifting and calming sensation, which perfectly matches that of her illustration work.
09. Fluorescent green
The unique choice of color on Two One Studio’s website really makes it stand out from the crowd. The thick neon green border that frames the website makes a bold statement. They’ve made sure to repeat the same shade of green in strategic places, such as the call-to-action buttons. This brings our attention to the buttons, while making sure they remain cohesive with the rest of the design.
10. Urban and industrial
Choosing a color scheme for a photography website can be a challenge. In this photography and architecture portfolio, Béton Brut by Kimberley Jane Harris, the homepage is a full-screen photo of a concrete building. The dull, industrial shades of brown vary from dark to light, forming interesting compositions despite the monochromatic nature of the image. The menu’s white type is visible, without taking too much attention away from the photo.
11. Retro pop
This design portfolio by Dennis Krawec is a real treat for the eyes. It’s a great example of how seemingly “clashing” colors can work together perfectly to form a strong visual identity. He’s gone for a retro pink, paired with neon aqua, yellow, green, orange and more shades of pink. Together with a unique design, this daring combination works well, thanks to the attention to spacing and consistency - all the buttons and menu items are in the same color, creating clarity.
12. Futuristic gradients
Gradients are a definite website design trend, and Avnish Parker has mastered the art to on his website. The dark tones that melt into lighter shades of blue create a sleek and technical look. For websites with dark backgrounds, contrasting bright colors can be used to add some balance and make certain aspects stand out.
13. Bright and punchy
Wheel cover design brand Izzy Wheels have gone for bold, happy colors on their website. They have a broad color palette, made up of blue, red, green, yellow, pink, purple and more. What brings it all together is that they’ve chosen a consistent level of brightness for all colors. Also, the little details in white help avoid chaos.
14. Earthy and minimalistic
Ceramics studio Noni São Paulo use a color palette that perfectly reflects their brand and products. The warm shades of brown and other earthy tones make you want to huddle around a hot cup of tea in a beautifully designed mug. The white background balances out the natural shades to ensure the website looks professional and high-end.
15. Tech sophistication
Art director and motion designer Kidmograph has chosen three colors for the top fold of his homepage. The choice of cyan gives the website a futuristic, high tech feel, especially when coupled with these specific visuals. The white text stands out against the background. In general, going for black, white, plus one other color is a good option if you want to keep things sharp and professional.
16. Golden rays
The golden shades on interior and retail designer Kathrine Espersen’s portfolio conjure up a sense of class and elegance. She’s used just the right amount of color, combined with black and white, to create a sleek look. When going for this color theme, you can use different shades of gold to make it more delicate and subtle.
17. Magenta with grayscale
Creative agency Mutiny have stuck to a distinct color scheme throughout their site. They’ve created an intriguing contrast between historical battle imagery in black and white, and a contemporary full-of-life magenta. Details in magenta pop up in strategic places, such as to underline and emphasize a certain word.
18. Cobalt blue
Here’s another website that has gone for a very dominant, “out there” color. Studio&more have chosen a striking cobalt blue for their homepage, matched with a clean white heading, menu and social media icons. The white on blue stands out, ensuring a legible and accessible website design. If you opt for just two colors, you can add a third one that only appears when hovering over buttons, as Studio&more have done here.
19. Rainbow pastels
These candy-colored shades are exactly what you’d expect to find on a Unicorn Adoption agency’s website. To create a sense of order and hierarchy within this colorful world, the designers have stuck to three colors (white, light blue and bubblegum pink) for the site’s main elements - the logo, menu, icons and buttons. The generous amount of white space also ensures that the design doesn’t seem too busy.
20. Soothing and natural
This lifestyle blog, Styling by Why Dee, has Pinterest-perfect photos and a spot-on color scheme to match. The neutral hues, matched with both wood and marble textures, make for a truly soothing color palette. The minimal use of black keeps the atmosphere light and airy and a few brighter colors dotted around add a nice touch.
21. Warm with cool shades
Product designer Adelaide Wang has added minimal touches of color for maximum effect. The top fold of her portfolio is predominantly black and white, with small additions of color, placed on strategic words to make them stand out. She’s merged a cool shade of blue with a warm orange - two complementary colors that work together well.
22. Soft fall hues
Graphic designer, illustrator and letterer, June Digan, has chosen to display her hand-painted works on a clean, white background. Her homepage includes a diverse range of textured shades of green and orange, combined with soft grays. This poignant color palette instantly creates a cosy, autumnal atmosphere.
23. Deep and mystic
Musician and visual artist IAMEVE has crafted a striking look on her website. The color purple generally expresses luxury and mystery. Paired with a dramatic full-screen gradient, the shades of purple here create a mystical effect, especially when merged with the sparkly imagery and faded animations in the background.
24. Cool and refreshing
Dan Palmer, motion designer and animator, has gone for a clean color palette of classic blues and white. Color psychology shows us that blue is generally perceived as a reliable, trustworthy color. Used here in solid blocks, along with white, the overall effect is highly professional. You can use this color palette along with a few extra hues (such as Dan’s greens) to make your site a touch more dynamic.
25. Sophisticated and vibrant
Multidisciplinary design company Brown Owl Creative have implemented bold, punchy colors that give off a fun vibe, while maintaining a professional look. The vast empty spaces and crisp shapes help keep the website toned down, despite the vibrant color scheme. They’ve also kept their blue accent color consistent throughout their site.
26. Classic two-tone combo
Ceramic artist Valeria Monis’ works are all made of just two colors - royal blue and white. She’s designed her whole website accordingly, going for a clean white background and dark blue text. If you go for such a minimal color palette, you can always subtly add a third shade to soften up the aesthetic. In this case, Valeria has included a pale blue background that is barely visible, but helps add variation.
27. Sprinkle party
Illustrator Jennifer Xiao’s portfolio is almost edible, with its distinct color palette and cute visuals. She uses a wide range of sprinkle-like colors, daring to merge baby pink with yellow, red, purple, turquoise and many more shades. Together, they form a playful look that is balanced out with thin black lines and a generous portion of white for the background.
28. Light and professional
Artist Brooke Cormier has gone for a classic color combination, with a cloudy shade of light blue for the background. Everything is perfectly balanced, with the use of white to break up the muted blue and a soft, natural brown that also adds some diversity.
29. Bold and joyful
From Frankie Ratford’s website, it’s clear that she’s full of life and energy, and the color choice has a large part to play in that. The bright yellow background evokes joy, especially when paired with the other bright colors you come across when scrolling further down her site. Also notice that very minimal use of black. Instead, she opts for dark green text to create contrast when necessary.
30. Statement black background
Black backgrounds are becoming increasingly trendy in website design - and designer Ester Mejibovski has got it just right on her design portfolio. The dark backdrop makes her works pop out, bringing the visitors’ focus to the main event. Thanks to the high contrast, the white text can be small and unobtrusive, while still retaining legibility.
31. Muted vintage theme
Illustrator Naomi Wilkinson certainly has an eye for color. Instead of a plain white background, she’s used a pleasant shade of cream that complements her works. Her color palette is somewhat retro, with slightly muted shades of red, yellow, blue and green. Even though she’s used a wide range of colors, they all work together to create a whole aesthetic.
32. Simple and monochrome
Instead of going for the usual black text on a white background, consider switching it around, like graphic designer Stephen Bradbury has done here. He’s gone for a sleek website color palette, using black, white and the occasional additional color. By adding discreet animations and an auto-playing slideshow, there’s never a dull moment on his site.
33. Stark contrast
If you want to keep your design simple and aesthetic, you can always go for the safe option and choose black, white, plus one extra color. In this example, aerospace engineer Chris Covert has managed to create a unique resume website with just three colors. Despite the minimal color palette, he’s kept things interesting with the use of parallax scrolling and striking visuals.
34. Surrealistic and metallic
Digital design studio extraweg by Oliver Latta combines various shades of pink with a metallic touch to create dreamlike visuals. If you go for a monochrome look, using just one color throughout your site, make sure you add various tones in order to create contrast and hierarchy. Make certain elements stand out, like the much darker diving board on extraweg’s website.
35. Bright accent colors
Multidisciplinary designer Lena Steinkühler showcases her works full screen on the top fold of her site. While the vividly colored visuals change, her core color palette stays cohesive, largely made up of yellow and coral. These shades stand out against the background and compliment the slideshow images.
36. Playful yet sophisticated
Illustrator Sophie Reid’s brand Little Paper Warriors has a distinct website color palette. She’s chosen earthy, textured tones for the website’s background, and combined these with bright colors. The result is playful, while still feeling mature and sophisticated thanks to the neutral shades.
37. Blueberry milkshake
Melissa Lee, a.k.a. Mademoiselle Opossum, has incorporated an appetizing array of colors on her website. The slideshow images on her homepage are made up of different hues, but all still match perfectly with the light purple header and footer. If you also have a slideshow on your website, make sure that all the visuals have a similar tone and voice in terms of the color palette, to create a unified result.
38. Striking high contrast
When it comes to food, color plays a key role. Chef Jean-François Bury has experimented with a strong black and white contrast, along with temptingly fresh colors in his food photography. The bright colors set against the dark background really jump out, making the carrots seem almost grabbable.
39. Pastel hues
Edible cookie dough brand Yumm have implemented a warm, soft color theme for their website. The different colors have a similar level of tonality, making them work together well. For contrast, they’ve added black and dark brown, as well as a shade of blue that stands out from the warm orange tones.
40. Dark and eerie
The deep tones in graphic designer Beeple’s website help conjure up an eerie atmosphere. The large white text balances it out, adding the necessary contrast in order to make it readable. While the visuals change, their is a repeated use of dark, mystic colors that enhance the website’s general look and feel.
41. Appetizing hues
The pastel candy colors on Kokos Ice Cream’s website exude playfulness and create a tempting palette. They’ve gone for a clean solid background that helps the image of the ice cream pop out, thanks to its texture. The dark gray text on the light background offers enough contrast, while still appearing fun and friendly.
42. Powerful and bold
Multidisciplinary design director Liron Ashkenazi pairs her bold works with an equally bold color scheme on her portfolio website. Although each of her projects is different, she’s managed to arrange them in a way that balances out the colors and brings them together to form a cohesive look. Also notice how she’s identified a strong use of blue throughout her pieces, utilizing a similar tone for her menu. Her magenta-colored favicon is another nice pop of color on your browser’s open tabs.
43. Bright and cheerful
The bold choice of orange on Dogs on the Streets’ website immediately evokes positive vibes, especially when paired with white. In addition to this very lively orange, they’ve opted for a secondary color of dark gray, as opposed to black, to keep the tone friendly and approachable.
44. Outer-space simplicity
Web design and branding studio Citisionship Design have used a precise color palette on the top fold of their website. The white text and icons stand out strongly against the deep blue background, while the tiny stars add a softness and a sense of depth. Notice how they’ve cleverly used an additional blue for the accent color, highlighting important details and making their website navigation clearer.
45. Bubblegum shades
Inkbye Studios’ website screams fun with its playful animated illustrations and bright CMYK hues. While these in-your-face shades could seem kitsch, this duo have made them work by using black and white for their additional colors, providing a blank slate and contrast to the otherwise vivacious design.
46. Neutral and elegant
This minimalistic graphic design portfolio by Anja Ellenberger has just the right amount of each color. The general tone is light, with pale pinks, grays and browns. The vast white space also adds to this sense of airiness.
47. Primary colors with a twist
While primary colors may seem basic or childish, there’s a lot you can play around with to create an elegant design. Textile designer Reut Chen has done just that, opting for a navy blue, as opposed to the classic bright blue. Merging this with a bold red and yellow, the overall aesthetic is chique, while maintaining a touch of playfulness.
48. Unique combinations
The unusual color choice on multidisciplinary artist Ariel Noltimier Strauss’ portfolio makes it stand out, presenting her as a one-of-a-kind artist. The tones of beige on her top fold are not a popular choice, but when merged with intriguing visuals and a strong sense of depth and texture, it’s clear that every detail has been thought out and purposefully placed.
49. Contrasting accent color
Creative studio Shapeshift have implemented a unique approach to color, with a dark background and one bright accent color that repeats throughout their website. The choice of yellow for the menu icons, buttons and other small details ensure that they stand out, while adding some life to the otherwise monochromatic color scheme.
50. Grayscale with a hint of color
Industrial design firm Studio Sahil have gone for a minimalist color scheme. Their product photography plays around with light and shadow, creating a wide range of grays, from dark to light. To shake it up, their bold logo design is a bright blue, paired with a mustard tone that adds some life to the predominantly grayscale theme.
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